Digital Services in the Spirit of Sustainability

DIGITAL SERVICES IN THE SPIRIT OF SUSTAINABILITY.
APPLYING THE TRENDS OF "SUSTAINABILITY" AND "RESILIENCE" TO THE CREATION OF INNOVATIONS AND OPTIMISATION OF SERVICES

What will the workshop participants achieve?

gain a greater awareness of the concept of servitisation and the current conditions of the service environment and service industry

collate existing knowledge on the identification of value propositions and service definitions in their industry

learn about the concept of sustainability in the context of services and understand the elements of the sustainability filter

use specific, original tools to understand the application of sustainability aspects and objectives through real-life examples

be inspired by the business models of service organisations in an international,
multicultural and multibranch context

learn effective team building tactics
for service management projects

KATARZYNA MŁYNARCZYK

profile

Co-founder of REBREAD, CEO of SELL A SERVICE, Vice President
of SOCJOMANIA - a consulting and training company in the area
of digital solutions and service designer at HANDELEK - a Krakow-based restaurant and artisan bakery. Digital product and service strategy consultant for over 10 years. Passionate about conducting workshops, trainings and lectures. Passionate about literature
and co-author of the book "RZEMIEŚLNICY".

experience

MBA graduate of the University of Applied Sciences, Helsinki, majoring in Service Innovation and Design, where she defended her thesis with the title: "Co-creation as a mindset in gastronomy. HANDELEK service implementation'. She holds certification from the Design Thinkers Academy school.

Ongoing projects

Creator of digitalisation and digital strategy projects, creator of audits and studies whose data influence brand development and the shape and direction of its product offering. Leader of numerous transformation processes in service design methodology, co-founder of the Polish branch of the international organisation Service Design Network. Her main focus is circularity, sustainability and digital services.

training

He has more than 8,000 hours of training and consulting experience. Participates in consulting projects in the field of strategy building, marketing team building, creating rules for cooperation between entities. Lecturer and manager of postgraduate studies.

experience

Lecture on concrete solutions for resource management using REBREAD
as an example at the 'Thinking circular' meeting at the Dutch Embassy
in Poland as part of 'Circular Week 2022' organised by Innovo.

Embassy of the Netherlands

2022

Participation in the Design Thinking Conference event in Amsterdam and delivery of the original workshop programme - Circular Design.

Design Thinking Conference

2022

A talk on how to design digital experiences and what parameters to base them on at the X Summit 2022 conference organised in the spirit of Customer Experience.

X SUMMIT

2022

Service Design Network

Katarzyna Młynarczyk co-organised a dedicated thematic block
as part of the international expert institution Service Design Network on the topic of Service Design in Sustainability, where she additionally spoke on the original topic 'How to create sustainable services
and save food value'.

"How co create sustainable services and save food value"

POLISHOPA

Katarzyna Młynarczyk took part as a speaker at the POLISHOPA Conference, Poland's largest platform for enthusiasts and practitioners of conscious design that takes into account human and environmental needs.

"Handelek - case study"

materials for entrepreneurs

Why the circular economy
in restaurants is a "must have" today:
how to save the company and the environment?

Materials created as part of the summary of the panel discussion
during the "Made for Restaurant" conference.
Prepared by Katarzyna Młynarczyk of REBREAD, Ewa Rzeszowska of EIT FOOD
and FOR SOLUTIONS with the support of experienced HoReCa experts.

Download materials

article

Trends in HoReCa for 2023: Circularity and Building resilience through collaboration

Material developed as part of panel discussions organised by EIT Food,
which is part of the European Institute of Innovation and Technology,
and Katarzyna Młynarczyk representing REBREAD,
as part of the MADE For Restaurant conference.

Read

LOOKING FOR AN EXPERT TO INTRODUCE YOUR TEAM TO THE WORLD OF SUSTAINABILITY? SEEK NO MORE!