CRUMBLING THE BARRIERS REPORTS

We have prepared free reports to appreciate like-minded startups and companies that are turning unsold bread into value-added products (February 2024) and to present different ways of tackling food waste and managing unsold bread in retail chains (May 2025).

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Crumbling the Barriers Vol II open graph

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CRUMBLING THE BARRIERS VOL II

This report analyses the food waste strategies of 50 European retailers, highlighting best practices, transparency challenges, and upcycling opportunities.
Who should read it?

Consumers

if you are looking for quick and reliable information on retailers' food waste reduction initiatives to help you make informed better purchasing decisions

Agrifoodtech startups

you can learn about current challenges and opportunities to collaborate with retailers on innovative agri and food solutions

Retail chains

the report will enable you to compare your own efforts to reduce food waste with the practices of others in the market, and increase your knowledge of food upcycling

NGO

the report will enhance your partnerships with retail chains to jointly implement food waste reduction programmes

Public administration

you can find information you need to develop local regulations in Europe that promote the efficient redistribution of surpluses to increase local food system resilience

CRUMBLING THE BARRIERS VOL II HIGHLIGHTS:

50

European retailers analysed for food waste strategies, including redistribution, upcycling or biofuel

3

companies with the highest quality data and innovative solutions to bakery waste described in detail

clear benefits

of upcycled foods for retailers to gain competitive advantage and meet their sustainability goals

At Rebread, our goal is to create an ecosystem around this valuable raw material – surplus bakery produce and its side streams. In the CRUMBLING THE BARRIERS VOL II report, we introduce you to the European retailers who are working to reduce food and bakery waste to create a better waste-to-value market. Fill in this form to download our newest publication.

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