DIGITAL SERVICES IN THE SPIRIT OF SUSTAINABILITY. APPLYING THE TRENDS OF "SUSTAINABILITY" AND "RESILIENCE" TO THE CREATION OF INNOVATIONS AND OPTIMISATION OF SERVICES
Creative and task-oriented workshop on the application of sustainability and resilience trends in the creation of innovations and optimisation of services, as well as on the creation of competences of a "sustainable leader "
What will the workshop participants achieve?
gain a greater awareness of the concept of servitisation and the current conditions of the service environment and service industry
collate existing knowledge on the identification of value propositions and service definitions in their industry
learn about the concept of sustainability in the context of services and understand the elements of the sustainability filter
use specific, original tools to understand the application of sustainability aspects and objectives through real-life examples
be inspired by the business models of service organisations in an international, multicultural and multibranch context
learn effective team building tactics for service management projects
KATARZYNA MŁYNARCZYK
profile
Co-founder of REBREAD, CEO of SELL A SERVICE, Vice President of SOCJOMANIA - a consulting and training company in the area of digital solutions and service designer at HANDELEK - a Krakow-based restaurant and artisan bakery. Digital product and service strategy consultant for over 10 years. Passionate about conducting workshops, trainings and lectures. Passionate about literature and co-author of the book "RZEMIEŚLNICY".
experience
MBA graduate of the University of Applied Sciences, Helsinki, majoring in Service Innovation and Design, where she defended her thesis with the title: "Co-creation as a mindset in gastronomy. HANDELEK service implementation'. She holds certification from the Design Thinkers Academy school.
Ongoing projects
Creator of digitalisation and digital strategy projects, creator of audits and studies whose data influence brand development and the shape and direction of its product offering. Leader of numerous transformation processes in service design methodology, who is also co-founder of the Polish branch of the international organisation Service Design Network.Her main axes of activity are circularity, sustainability and digital services.
training
He has more than 8,000 hours of training and consulting experience. Participates in consulting projects in the field of strategy building, marketing team building, creating rules for cooperation between entities. Lecturer and manager of postgraduate studies.
experience
Lecture on concrete solutions for resource management using REBREAD as an example at the 'Thinking circular' meeting at the Dutch Embassy in Poland as part of 'Circular Week 2022' organised by Innovo.
Participation in the Design Thinking Conference event in Amsterdam and delivery of the original workshop programme - Circular Design.
Design Thinking Conference
2022
A talk on how to design digital experiences and what parameters to base them on at the X Summit 2022 conference organised in the spirit of Customer Experience.
Katarzyna Młynarczyk co-organised a dedicated thematic block as part of the international expert institution Service Design Network on the topic of Service Design in Sustainability, where she additionally spoke on the original topic 'How to create sustainable services and save food value'.
"How co create sustainable services and save food value"
Katarzyna Młynarczyk took part as a speaker at the POLISHOPA Conference, Poland's largest platform for enthusiasts and practitioners of conscious design that takes into account human and environmental needs.
"Handelek - case study"
materials for entrepreneurs
Why the circular economy in restaurants is a "must have" today: how to save the company and the environment?
Materials created as part of the summary of the panel discussion during the "Made for Restaurant" conference. Prepared by Katarzyna Młynarczyk of REBREAD, Ewa Rzeszowska of EIT FOOD and FOR SOLUTIONS with the support of experienced HoReCa experts.
Trends in HoReCa for 2023: Circularity and Building resilience through collaboration
Material developed as part of panel discussions organised by EIT Food, which is part of the European Institute of Innovation and Technology, and Katarzyna Młynarczyk representing REBREAD, as part of the MADE For Restaurant conference.
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